About the Web Video Marketing Council

The Web Video Marketing Council (WVMC) was established to provide marketers, communicators and web developers with news and useful information about the emerging web video marketing category, including the use of audio-visual content for email marketing, website marketing, sales presentations and advertising. Companies and organizations interested in participating in or contributing to the WVMC, please contact us.

Web Video Marketing is defined as "A new category of interactive marketing which deploys audiovisual content as a means of communicating and tracking purposeful commercial or marketing messages to target audiences over the Internet."

Web video marketing can be a powerful marketing, sales and communications medium for companies and organizations. But it isn't about posting videos on Youtube or other consumer video sharing sites. Web video marketing campaigns should be purpose driven and address the interests and needs of targeted audiences with engaging relevant information, and should have the ability to collect useful marketing data and information.

We welcome your comments and input as we seek to make this website a practical and useful resource for everyone engaged in Web Video Marketing.