Web Video Marketing White Papers

Throughout the year, WVMC posts papers on specific topics relevant to the web video marketing and communications industry. Find out how to submit a white paper.

Available White Paper Downloads

WVMC Intelligence Brief: Using Flash Videosites for Email and Web Marketing - March 2008 - Web Video Marketing Council This summary report, authored by the Web Video Marketing Council, discusses how recent technology developments that are making flash videosites a more accessible and cost effective application for email marketing, landing pages and websites.
Web Video Marketing: The Birth of a New Email Marketing Application - July 2008 - Web Video Marketing Council Authored by the WVMC, this whitepaper outlines the rise of web video in online marketing, the need for more engaging direct marketing channels, and the emergence of web video marketing as a significant new direct marketing application. Flimp, a new technology platform for web video marketing, is also highlighted as well as how wed video marketing will change e-mail marketing.
The Evolution of Rich Media Advertising - 2005 - DoubleClick This white paper highlights current market trends, successful metrics, and the best practices in rich media advertising. Rich media has changed web display with video, audio, and many more features, but as it grows, advertisers face many challenges. Key issues such as measuring audience engagement and which marketers are adopting rich media are also addressed.
Small Business Guide to Web-Based Video Marketing - July 2008 - Clicksharp Marketing Small businesses should be leveraging web video marketing to engage their customers.
SilverDock Best Practices Whitepaper: Online Video for eCommerce - May 2008 - SilverDock SilverDock, a video technology and video productions company that focuses on e-commerce video, authored this white paper on key strategies for effective use of online video for e-commerce nased on their experience of creating and deploying video content for online retailers.
Marketing to Students in the Digital Age - June 2008 - Flimp Media, Inc. Facebook survey results and conclusions on what prospective students want and expect from college admissions and marketing
How Workers Access YouTube - June 2008 - DH Communications A Study about how and why YouTube is blocked by some companies, which could impact the performance of B2B web video marketing campaigns
From One Marketer to Another: The Why, What and How of Web 2.0 - July 2008 - Molecular Social technologies such as blogs, wikis, podcasts, and social networking sites are changing the face of marketing. They are taking the control companies once had over products and giving it directly to consumers. What are known as Web 2.0 technologies are more than just a phase, and the marketers who are willing and learning to adjust will benefit the most.
Facebook College Marketing Survey Results - June 2008 - Flimp Media, Inc. Results from the Facebook College Marketing Survey, "Marketing to Students in the Digital Age" conducted by the BU AdLab program on behalf of Flimp Media. The results show that students prefer to receive information online when researching colleges and universities. A lot of information is not available to students when doing their research, and web video can be used as a very beneficial took when marketing to prospective students.

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