Popular and Unusual Web Video Marketing Campaigns

Levi goes viral with a hit YouTube video sensation.

"Be Kanye" is a spoof designed to promote Absolut Vodka.

To celebrate its merger with MBNA, Bank of America created (and released?) a viral video of bank executives marking the union by singing a special version U2's "One."

A humorous viral video sensation created by John West Salmon.

To help educate the public about neurodegenerative diseases, the University of California, San Francisco created a YouTube channel for the Memory & Aging Center.

Ralph Lauren leverages its role as the official outfitter or sponsor of premiere 2008 international sporting events through a series of elegant videos.

A global campaign created by the International Olympic Committee that demonstrates how athletics can improve self-esteem in young people.

The U.S. Army uses web video marketing to reach prospective recruits.

The second season of "The Smart Show" targets business travelers.

Loopt's sponsorship of Black 20's "The Middle Show" included product placement.