News articles, research and information about online video marketing.

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Online Video: Redefining How Businesses Connect With Their Customers
November 18, 2008 - MediaPost's Online Video Insider
Audiovisual content can help businesses transform the customer experience better engage prospects, customers and partners.
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ATG Adds Click-to-Call to Video Ads
November 18, 2008 - Xconomy
Art Technology Group's eStrata Video Connect lets viewers connect with companies by clicking on ads embedded into online videos.
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Digital Entertainment, Meet Mom
November 18, 2008 - ClickZ
According to DoubleClick, 89% of mothers spend more than two hours online per day online, with half of that time engaged with online video.
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Online Video Ads Ride High During Tough Economic Times
November 17, 2008 - MediaPost's Online Video Insider
The ability to track audience engagement and connect with viewers through audiovisual content will enable web video marketing tactics to weather the economic storm.
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Integrated Social Media: Good Enough for President Elect, Good Enough for Your University
November 17, 2008 - Viraligious
Web video marketing can enable colleges and universities to connect with their audiences.
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Hyped Web Video Sector Starts to Hurt
November 17, 2008 - Mediaweek
Successful web video marketers are finding targeted campaigns work better than a "spray and pray" model of distributing content on multiple sites in the hopes of engaging viewers.
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IBM Study Finds Adoption Of Online, Mobile Content Doubling
November 17, 2008 - Online Media Daily
According to a study released by the IBM Institute for Business Value, consumers are growing more accustomed to accessing digital content, with more than 76% of respondents indicating they watch online video.
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AOL Cutting Off Uncut Video Service; More Squeeze On Third-Party Vendors?
November 16, 2008 - paidContent.org
AOL is leaving the user-generated video content space and will be shutting down the AOL Uncut service.
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For One Production Company, It's All About the Power of Storytelling
November 16, 2008 - The New York Times
Dandelion specializes in creating videos used for web video marketing campaigns for major advertisers including Ford Motor and P&G.
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Rival forecast to catch YouTube
November 16, 2008 - FT.com
Hulu, a video sharing site backed by News Corporation and NBC Universal, is poised to match Google's YouTube in US advertising revenues in 2009.
» full story

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